White Bison Rebranding and Website Redesign

White Bison approached us with a brand identity that no longer reflected their true positioning as a law firm specialized in AI regulation. Their existing branding leaned too heavily into modern, tech-centric aesthetics, creating an impression that felt more like an AI startup than a law firm. This disconnect blurred their value proposition, and failed to convey the messaging that clients expect from a firm operating in a highly regulated domain.

We began by conducting targeted market research to understand the competitive landscape, audience expectations, and the firm’s desired tone of authority. Based on these insights, we crafted a refined messaging strategy and used it to guide a full rebrand of White Bison, shifting the visual identity toward one that communicates expertise in AI regulation. With the new brand fundamentals in place, we redesigned and developed a new website that delivers a clearer narrative, stronger positioning, and a visual language that aligns seamlessly with the updated branding. When re-developing the new website, we transitioned the CMS from WordPress to Webflow, providing White Bison with greater flexibility and control when managing and updating their content.